Dunja Cupar

Dunja Cupar

Product Operator

I ship products at early-stage companies. 12 years. 4 industries. From zero to team, from spec to code. I close the gap between plan and delivery.

60% efficiency gain at Pangea.ai0→30 team at AlphaPipe3.5x revenue at Mireo
Available for full-time & fractional roles
The Story

Signal reader. Builder. Operator.

Sales taught me how customers think. Operations taught me how systems break. Product taught me what to build. Now I code—because the gap between spec and reality is where most products fail.

I've made every mistake: hired wrong, built the wrong features, optimized for the wrong metrics. That's how I learned to read signals. The operators who scale are the ones who close the gap between deciding and doing.

"I don't parachute in with frameworks. I do the work—and I build systems so sustainable that eventually I become replaceable. That's how you know you've built something real."

Most product leaders strategize. I also execute. Owned P&L, built teams, shipped across four industries. If you need someone who can both decide what to build and actually build it—let's talk.

Principles

What I believe

Strategy without execution is hallucination

Most companies die in the gap between plan and delivery. I close that gap by doing the work, not just directing it.

The best product sense comes from building

The gap between spec and reality is where most products fail. That's why I'm learning to code—not to replace engineers, but to think like one.

Signals matter more than patterns

Patterns are historical—AI can spot them. Signals are emerging—require human judgment. The competitive advantage is interpreting what's coming, not what happened.

Selected Work

Products I've built

AI2024

AI-Powered Hiring Platform Transformation

Pangea.ai · Product Lead

Transformed an Airtable-based marketplace into a scalable SaaS platform with one developer. Used AI prototyping to cut spec time by 75%. Achieved 60% efficiency gains at a fraction of typical development costs.

case study
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FinTech2017-2021

Building International Operations from Zero

AlphaPipe (Acquired by Stout) · Managing Director, European Operations

Built European operations from zero. Hired and trained a 30-person team. Cut costs 60% while maintaining SOC 2 compliance and all client SLAs. Four years of building something that outlasted me.

case study
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PropTech2022

Capital Planner

Leading PropTech Company · Product Manager

Built a financial planning tool that automated pipeline projections for 20+ buildings. Cut planning time by 90%. Gave investors clear, interactive views into project timelines and performance.

case study
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PropTech2023

SalesOps Platform

Nabr · Product Manager

Built a SalesOps platform that unified three fragmented systems. Real-time visibility into reservations, qualifications, and payments. Reduced error rate from 15% to under 2%. Increased lead conversion 40%.

case study
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FAQ

Quick answers

I embed with teams as a product operator—whether that's a full-time role or fractional engagement. Either way, I'm in the trenches: talking to customers, writing specs, shipping features, and building the systems that let you scale. Based in Croatia, experienced with US time zones, and adaptable to your cadence.

I work best with early-stage teams (seed to Series A) where the gap between 'what to build' and 'who builds it' is most painful. If you're a founder doing product yourself, or you've got engineers waiting for someone to tell them what to build—that's exactly when I can help.

Most PMs write specs and wait for engineering. I shape AND ship—whether full-time or fractional. I've done sales, ops, product, and now I'm learning to code. That cross-functional experience means I close the gap between deciding what to build and actually building it. I also build to leave: systems not dependencies.

The best product sense comes from building, not speccing. The gap between what you write in a spec and what's actually possible is where most products fail. Learning to code closes that gap. I'm not trying to replace engineers—I'm trying to think like one while I do product work.

Usually within 1-2 weeks. I start with a focused diagnostic: understand your customers, your tech, and where the gaps are. Then we align on priorities and I start shipping. No long ramp-up—I've done this across enough industries to read signals quickly.

Get in Touch

Let's build something together

Available for full-time roles or fractional engagements. I work remotely with seed to Series A startups.